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About Us
Since its early beginnings in 1963, Cherry has been one of the
market leaders for providing players with fun, stylish and exciting casino
entertainment. Deeply rooted in the restaurant casino industry, Cherry has
expanded rapidly during its history of more than 50 years to also launch some
of the first casinos into the online world, allowing it to reach a much wider
net of players seeking a quality experience.
In 1963, two ambitious young Sweds – Bill Lindwall and Rolf
Lundström – pooled their money together to buy their first slot machine and
thus established a brand new company: Restaurang Rouletter AB. Growing their
business across the nation, within 10 years they gained 55 per cent of the
Swedish slot machine market and soon rebranded their company as what we now
know to be Cherry.
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